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VIDEO: The benefits of promotional clothing

Take a look at the benefits of promotional clothing. There’s so many benefits and uses. You’d be quite surprised by just how many there are!

They say a picture speaks 1000 words. We believe that a video speaks far more. So here at Stupid Tuesday we’ve put together a video detailing why you should be considering promotional clothing as part of your marketing mix.

Are you ignoring the potential of promotional clothing?

So there you have it. Have you been ignoring promotional clothing as part of your marketing up until now? Or perhaps you’ve not been paying enough attention to the topic?

Whatever it is, we can’t stress enough the importance of promotional clothing for brand recognition. Whether it’s at trade shows, in the office, or just for your customer-facing staff. You really ought to be making sure that every is bedecked in your branding as often as physically possible.

As was mentioned in the video, from the shop staff who serve you to the guy fixing the boiler, you encounter promotional clothing all day, every day. A huge 91% of respondents to the BPMA survey use branded garments in their business.

Stand out from the crowd

It’s used to make staff easily distinguishable. This is so they stand out and draw attention to a particular promotion or brand message. It’s also used to convey a professional image and to make staff more approachable, thus adding to the perceived value of your brand.

Other benefits of promotional clothing include providing customers with branded clothing. It’s a great way of generating goodwill, while also creating walking adverts for your brand.

So many clothing types to choose from

Everyone needs clothing. Depending on the purpose and climate, there’s something for everyone. There’s t-shirts, polo shirts, sweatshirts and hoodies as the most popular purchases.

However, for the more corporate and outdoor events there’s fleeces, jackets, shirts and blouses. Available in a range of brands, sizes and colours, you’re sure to find something that suits your budget and requirements.

Creative ways to promote your brand

You’ll never be short of creative ways to display and promote your brand. From screen and transfer print right through to embroidery, the benefits of promotional clothing are endless.

Furthermore, here’s a reminder of the benefits of promotional clothing and how brands use it in picture form:

How brands use promotional clothing