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How brands use promotional clothing

Here at Stupid Tuesday’s Clothing Store we’ve been taking a look at how brands use promotional clothing. The results are very interesting!

With the help of research done by the BPMA at Marketing Week Live, it’s clear to see just how powerful printed clothing can be for your business.

Bought by just about everyone!

A total of 91% of people surveyed use branded clothing. 63% of those people said they use it to make their staff more distinguishable. This falls into line with our own findings. The majority of customers that enquire or purchase printed clothing from Stupid Tuesday state these exact same reasons, underlining how brands use promotional clothing.

How brands use promotional clothing

Garment quality matters the most

The results also show that style is third priority and price the second. In first place it’s the quality of the garments that really matters most. Indeed, who would want their staff to wear garments not up to the job when facing your customers? It’s a poor reflection of your company and your brand, often at the first point of contact.

Here at Stupid Tuesday’s Clothing Store our range includes popular, respected brands. These include Gildan, Russell, Fruit of the Loom, Nike and Regatta (to name but a few). When purchasing from us you can be sure of the very best quality printed garments at the best value on the market.

It goes without saying that printed T-shirts were the obvious front-runner in terms of the most popular amongst those surveyed. For something more substantial, printed polo shirts were in second place. 11% of those surveyed regular buy printed shirts and blouses to proudly and professionally display their brand.

So, having looked at how brands use promotional clothing, how does this fit in with your plans? Are you devoting enough of your marketing focus to it? If not, we can help. Take a look at our range here today or contact us to discuss how we would help you.